Alexa Weber Andrzejewski
CEO, Foodspotting
See the full article with pictures!
In building my first startup, Foodspotting, I’ve realized that I’ve been given an incredible gift: For the first time in my life as a User Experience designer, I’ve found that if I can picture something, my team can make it real. Coming from the consulting world, where my designs rarely saw the light of day, this newfound power has been refreshing. But with great power comes great responsibility, because I’ve also found the reverse to be true: If I can’t picture something, chances are it won’t happen. And thus I’ve realized that diligently cultivating and communicating a concrete vision to my team is the most important thing I can do as a startup founder and CEO.
Some of the best things that happened in 2010 were vision-driven:
(Now, go to the link to read the story of the *creation* of Foodspotting!"
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